Purple Shampoo

This purple shampoo gently cleanses while enhancing cool tones and neutralizing brassy hues in blonde, highlighted, gray, and silver hair. Enriched with professional-grade violet pigment and açai extract, it brightens and revitalizes for your most vibrant color yet.

Why You’ll Love It:
– Professional-grade violet pigment neutralizes brassiness
– Açai extract enhances cool tones and adds shine
– Brightens blonde, highlighted, gray, and silver hair
– Gently cleanses without stripping moisture
– Clinically proven to reduce brassiness by 24%*

*Proven results in a third-party testing lab.