Smooth Shampoo

Virtue Smooth Shampoo for coarse or textured hair gently cleanses while refining and smoothing each strand. Infused with Alpha Keratin 60ku®, this restorative formula de-frizzes at the source, sealing in moisture and shine for hair that feels softer, sleeker, and more manageable after every wash.

Why You’ll Love It:
– Gently cleanses while smoothing and refining textured hair
– Alpha Keratin 60ku® repairs and repaves rough cuticles to fight frizz
– Seals in moisture and boosts shine strand by strand
– Reduces friction between strands for easier styling and detangling
– Acts as a powerful daily smoothing treatment that enhances hair health over time